Project Name:
JP Vision
In collaboration with Jurong Port
Duration:
August to October 2018
Team:
Valerie Tan
Rao Jingyu
Jereme Tan
Role:
Design research; Ecosystem mapping; Concept direction; Design probes creation and testing, User Experience Flow; Service Design proposal
BACKGROUND
Ports in Singapore are undergoing huge industry innovations with automation and digitalisation, especially with the Tuas Mega Port national project. This project helps the Ports achieve their digital transformation journey from human perspectives. Applying Service Design and User Experience Design to understand needs of stakeholders in complex networks, we create innovative ideas for new work processes and environments, cultivating emerging technologies like machine learning, drones, and context-aware technologies. The project also identifies the future role of design in this up and coming B2B industry in Singapore.
Jurong Port has served Singapore for more than 50 years, strategically located at the crossroads of east-west and north-south trade lane, acting as a key transhipment hub it the region with a one-stop solution handling a multitude of cargoes.
With more than 15,000 vessels coming in and out each year from both the region and internationally, information is scattered over multiple online platforms on a daily basis, resulting in a long lead time for retrieval for managers and ground staff.
INTRODUCTION
Meet JP Vision: A seamless information eco-system with drone and sensor technology ( JP Drone ), a curated dashboard ( JP Maps ) and a mobile application for hybrid staff on-the go ( JP Daily ). This provides the operations team with real-time data to better anticipate changes and to contact relevant stakeholders in the case of emergencies and accidents in this volatile industry. Watch our video to find out more.
Design Process
We work in agile sprints, adopting the 4Ds method, Discover - Define - Development - Deployment.
1. Discovering the big port problem
When we first our brief, we were stunned, currently, many ground staff still engage in manual and traditional methods.
Hence Jurong Port wanted us to help them move towards smarter technology, and design an operational dashboard to see the overall status of Jurong Port.
But that is certainly not how we end up with. Well, how did our research brought us to where we are today?
We started off with secondary research and kickstarted our interviews with the management. Subsequently, we conducted interviews with staff from OPDA and the Commercial team. We mapped out the information flow to understand communications in Jurong Port.
Along the way we discovered exciting opportunities in General Cargo Operations, visiting warehouses and talking to ground staff, carrying goods on and off vessels.
Learning point:
At first, we found it difficult to sieve out insights as the port industry is so complex, fortunately our understanding deepened with the use of stakeholder maps, information flow maps, service blueprints and affinity maps.
Pro-tip: Design Mapping tools really help to break down complicated chunks of information!
2. Defining the Users
Through the insights and understanding gleaned, we decided to focus on the storage management team, the crux of Jurong Port Operations to find out how communication breakdowns can be reduced. *Drumrolls* The 3 main port superstars we will be looking at are the duty shift officer, storage planner and the hybrid manager.
Defining the real problem
We realised that just merely redesigning the dashboard will not solve the problem, as the problems come from more than just the user interface but its the entire information flow in the port.
3. Developing through co-design activities
To create a more impactful solution, we conducted a 3-part co-design activity with Chiew and Max, where they listed, prioritise and imagine needs and wants.
An interesting point we took note was that they love to stack pieces of post-its on each other when reimagining their dashboard. This gave us the idea that the dashboard should be consolidated but curated, where more information can be retrieved just by a intuitively hovering on the map.
(Click right to see more images)
4. Final Design Idea Deployed!
We propose to not only design a dashboard, but also the input and output of data forming a seamless information ecosystem. Watch our video to see our idea in context and the evaluation from our stakeholders.
A huge thank you to....
Division of Industrial Design
Lee Jung Joo
Anthony Howe
Erik Chua
Virpi Roto
Yvonne Yeo
Ng Tse Pei
Jurong Port Staff
Max Lim
Mr. Chiew
And all the Duty Shift Officers and Stevedores that helped us, no questions asked
Finally, a big thank you to
Kong Meng
For all the kopi chats, liaising with us these 14 weeks and making the project so smooth and enjoyable. We are truly grateful. :)