Brandstorm is L’Oréal’s very own innovation competition with over 60 countries competing. The competition gives teams of three students the chance to tackle a real business case and innovate new ideas for some of L’Oréal’s 24 international brands.

​

My team innovated the Infinity Experience; a service re-design which aims to inspire customers to take genuine care of their own hair and empower hairdressers to create their own chain of loyal customer base.

​

Our team walked away as the Nordic Champions and were invited to represent the Nordics in the grand finalé at the home of the L'Oréal headquarters in Paris, France. 

It was truly a humbling experience to be one of the only design students participating in a competition  that is typically filled with business students.

​

​

​

​

​